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Check out these very cool looks and “how to” from Aveda’s Jon Reyman for the Betsey Johnson Autumn/Winter 2012 show at New York Fashion Week
Q: What was your inspiration? How did you collaborate with the designer to create the hair style?
Jon Reyman: “Betsey’s designs have so much personality; we didn’t want the hair to compete. We styled a look that mimics the long, straight silhouettes of the sixties to complement the clothing – it’s young, innocent and sweet.”
Q: What is the inspiration for your collection?
Betsey Johnson: “I am consistently influenced by the over-the-top aesthetic of the eighties. For fall 2012, I’m reaching even further back to the 1960’s when I got my start in fashion. The collection is full of super-short hemlines, embellished fabrics, rock-n-roll plaids and acid colored faux fur. The collection touches on all aspects of the unruly, revolutionary nature of the 1960’s.”
STRAIGHT STYLING STEP-BY-STEP
1. Prep damp hair with Aveda Smooth Infusion Style Prep Smoother.
2. Spray hair from roots to ends with Aveda Volumizing Tonic and blow dry straight with an Aveda Wooden Paddle Brush.
3. Create a clean center part.
4. Work a flat iron through hair to completely smooth and straighten, from roots to ends.
5.Tame flyways with Aveda Light Elements Smoothing Fluid or Aveda Brilliant Spray-On Shine.
Finish with Aveda Control Force Firm Hold Hair Spray.



Photo and video credits: Jon Gurinsky for Aveda
(Source: alexlamarsh.com)
Tagged as: NYFW 1012. aveda. jon reyman. bbetsey johnson.